With the onset of the coronavirus pandemic, many fashion brands have chosen the digital sphere to focus their marketing endeavors on, which slowly set the stage for it to crawl into the gaming world. This collision mutually benefits both industries as it opens up a whole new revenue channel for…

We have been seeing a rise in the new class of consumers that buy luxury not to quench their desire for well-made and lasting products or even to establish their social status. Instead, their need to buy luxury is driven by the notion of irony and inside jokes. …

It isn’t unknown that high street fashion brands take inspiration from subcultures and redo the aesthetic to suit their brand vision and DNA. But, the case of the ‘chav’ subculture and their significant association with Burberry has proved itself to be different from the other cases. Now, what is ‘chav’? …

‘Gorpcore,’ a term coined by the Cut- a style edit by New York Magazine- all the way back in 2017, referred to an outerwear-specific style that was an offshoot of the normcore trend of the 2010s. We have seen its rising importance in men’s fashion for the last couple of…

The early 2000s fashion is back in style now, thanks to the users of TikTok who have recently been wearing scarves as tops with boot-cut jeans. Until now, we were obsessed with the 90’s tone, inspired by grunge fashion with flannel shirts, torn clothes, and vintage clothing. …

The recent hype around the Metaverse being the most significant disruption to the internet as we know it makes us all wonder: What exactly is the Metaverse? It’s an interlinked world that extends the natural world across social media, gaming, augmented reality, virtual stores, and non-fungible tokens (NFTs), among others…

I recently came across an article that claimed that Hugo Boss designed the iconic black Nazi uniforms, and I honestly couldn’t believe my eyes. As I dug in, I realized that this is a common misconception; even though he produced clothes for the German armed forces, Waffen-SS, and the armed…